Challenge
Ole Smoky Moonshine, now the leading distiller of premium moonshine in the world, came to us in 2019 because they wanted to grow the business by expanding into new market and to tell their story in a more authentic and impactful way.
Ole Smoky Moonshine, now the leading distiller of premium moonshine in the world, came to us in 2019 because they wanted to grow the business by expanding into new market and to tell their story in a more authentic and impactful way.
So our team went to work to reinvent the brand foundations and truly understand what it is about Ole Smoky that compels consumers to purchase. We started by developing a new brand architecture that redefined the Ole Smoky positioning in order to accommodate new additions to the portfolio and prepare the brand for future growth. And then we brought it all to life with a strategic, laser-focused media campaign coupled with insights driven creative assets to drive awareness for the brand, the categories and increased conversation in our key markets.