Story - Sasha Sasha Story - Sasha
Sasha Group

the sasha story

When Sasha Vaynerchuk came to America with nothing and built a wine business, that was impressive. When he let his 22-year-old son Gary get involved, that was crazy. But Gary’s ideas worked. He took the Wine Library from $4 million to $60 million in just a few years.

Gary went on to co-found VaynerMedia, which now services clients like PepsiCo, GE, Johnson and Johnson, Chase, and AB InBev. But he’s always had heart for entrepreneurs like his dad. That’s why he created the Sasha Group.

Entrepreneurship is in our DNA. We know it’s risky business. We know your dollars have to work as hard as you do. We know because it’s our story too.

Sasha means helper, and we have the heart and expertise to help small businesses unlock explosive growth.

Let’s go.

Sasha Group
born from
entrepreneurial dna
Sasha Group

1980s

Sasha Vaynerchuk opens Wine Library in Springfield, New Jersey

Sasha Group

2009

Gary starts VaynerMedia with his brother AJ. The NY Jets are their first client.

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2015

Introduces small business marketing with VaynerMedia, Chattanooga.

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2018

Launches consulting services at VaynerMedia.

1996-2006

Gary Vaynerchuk grows Wine Library’s revenue from $4MM to $60MM.

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2009-2018

In an agency model, VaynerMedia grows from $0 to $100MM in 7 years.

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2017

Launches 4Ds education leveraging VaynerX expertise.

Sasha Group

2019

Introducing The Sasha Group for small businesses.

Sasha Group
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