Challenge
The Dr. Teals brand was heavily invested in traditional media outlets with a focus on TV while thinking about digital channels as an afterthought.
Solution
After a deep dive into the Dr. Teals’ media mix, The Sasha Group recommended a revamped media plan which focused spend on digital channels as the primary reach driver.
By coupling this new media approach with relevant, social/digital-first creative, The Sasha Group used a two-phased approach across 3 channels to maximize reach in phase one while retargeting users showing intent in order to build frequency and drive trial during phase two.
Reached +9.7MM unique users on Facebook alone
Served +121MM impressions
Garnered +18MM video views across all of digital
Resulted in a 20% increase in sales in exposed markets vs. controls at 95% confidence level
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