Challenge
After expanding to two cities outside of Colorado, Pizzeria Locale discovered the brand equity of the founders being award-winning chefs was not resonating in those new markets. This led to them closing the expansion locations and tapping a local branding agency to help solidify the reasoning behind Pizzeria Locale entering the crowded pizza market.
While they were excited about clearly defining the brand for the first time since its inception in 2011, they needed the right partner to help launch their social and digital presence in a way that would not be a burden on their internal team. That’s where we came in.