Challenge
Certara is a 15-year veteran in the pharma tech sphere, supporting both startup biotechs and larger pharma entities as they navigate all aspects of the drug development, clinical trial, and regulatory approval processes.
While their vast range of services and expertise make them a powerhouse in their industry, they struggled to concisely articulate who they are and what they do. Certara came to the Sasha Group seeking concise brand articulation and messaging strategy to drive their marketing efforts.