Certara is a 15-year veteran in the pharma tech sphere, supporting both startup biotechs and larger pharma entities as they navigate all aspects of the drug development, clinical trial, and regulatory approval processes.

While their vast range of services and expertise make them a powerhouse in their industry, they struggled to concisely articulate who they are and what they do. Certara came to the Sasha Group seeking concise brand articulation and messaging strategy to drive their marketing efforts.


We quickly determined that our strongest storytelling option was animation, and presented a diverse array of creative ways in to telling the brand story.

Ultimately, we produced two animated videos to support the Certara brand and marketing efforts at different levels.

But we didn’t stop there: assets from both videos stretched to supporting social content across key audiences leading up to BIO 2020 conference, as well as refreshed social skins and design elements for their new website.

check out our work

the high-level brand story:
the next generation of medicine

the explainer:
something better

Certara has provided the Sasha Group a revocable license to share details on our work together.