Challenge

BumbleBerry Farms makes gourmet honey-based products and spreads in rural Pennsylvania. Their business was built primarily through retail and trade, but given the COVID-19 pandemic, they needed to pivot quickly to a direct-to-consumer model. Our goal was to drive awareness and purchase with targeted social media and a content strategy for the brand.

Virtual Whiteboard

Social Strategy

Solution

We conducted a customized training and creative ideation workshop to educate the team on principles and best practices across organic and paid media. We generated creative content ideas that could be immediately activated to drive consumer engagement and ultimately DTC sales for the brand.

  • Bumbleberry was able to activate immediately to capture leads and retarget consumers from other channels
  • They saw a nearly 20% increase in conversion from online sales in the first week.

20

increase in conversions

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