Challenge
As We Move produces high-performance underwear for men. They were looking for a strategic partner to help them sell out all existing inventory and create revenue to reinvest in the business.
As We Move produces high-performance underwear for men. They were looking for a strategic partner to help them sell out all existing inventory and create revenue to reinvest in the business.
We performed a complete overhaul of their customer experience and developed a full-funnel strategy to soft launch the business. We developed a unique pricing strategy to purchase anywhere between 1-21 pairs to account for consumer-needs.