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Service Mindset Forum

What is a Service Mindset Forum?

SMF is a new educational offering that combines VaynerX’s renowned educational masterclass capabilities with a featured guest host.

In the first installment of this platform, we will be joined by Dr. Glenn Krieger, an expert in the Orthodontic Marketing space, who will tackle the topic of “What Orthodontists Want” and Problem Solving for each company’s #1 Marketing issue. The day will include sessions on Influencer Strategy, Modern B2B, Platform Best Practices, a Creative Workshop, What Orthodontists Want, and Problem Solving for your #1 Marketing Issue.

Join us for Our First Session

Our first event will be on November 3rd, 2022 – hosted at the VaynerX headquarters in New York City and include a dinner post forum. The one-of-a-kind and intimate affair will be at capacity with six Orthodontic businesses.

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Intros + Breakfast

Grab some sustenance to keep you powered up throughout the day.


Platform Best Practices with Geoff Sheasby

Platform expert Geoff Sheasby will walk you through all of the latest and greatest best practices, tips and tricks from the most popular social platforms. The conversation will span topics inclusive of paid media and organic content. Come prepared to learn where in social media Orthodontists spend time and how to resonate with them through your efforts on paid, owned, and earned media.

As Director, Strategic Partnerships at VaynerMedia and Experienced marketer with a demonstrated history of working in the marketing and advertising industry, Geoff is skilled in all things digital from strategy to execution: Facebook, Instagram, TikTok, Snapchat, Pinterest, YouTube/Google, OTT/CTV (Roku, Hulu, Amazon), Digital Audio (Spotify/Pandora) with a focus of growing (awareness & ROI) for both large and small businesses.


Modern B2B with Joe Quattrone

Joe has worked across the consumer and business-to-business spectrum and has dealt with ad spends that are barely more than a family budget to $30MM spent on a single Super Bowl effort.

As the son of a General Contractor, he has an innate understanding of what it means to get things done by any means necessary; and as a 9 year understudy of Gary Vaynerchuk and 15 year social media pro, he understands the importance of having your fingers on the pulse of where attention is at today. In this session, he’ll be affirming preconceived biases, shutting down myths and tipping you off to areas of Marketing you didn’t even know you needed to know about.


Systems of Influence with Team Gary

As passionate makers and culture shakers, there isn’t a platform on Earth that Team Gary hasn’t hacked attention on and used to bring Gary Vaynerchuk’s name to more prominence. In this hour, we’ll introduce you to a member of the team and launch into a Q&A so you can see how the premier team of Social Media Pirates might frame up a system of influence for businesses looking to sell to Orthodontists


Break + Lunch

Catch your breath and Fuel back up with Lunch served on location


What Orthodontists Want (or, How to get better results) With Dr. Glenn Krieger

About Glenn D. Krieger, DDS, FAGD Dr. Krieger graduated dental school in 1992 and moved to Seattle in 1996, where he established one of the country’s top solo boutique restorative practices. Dr. Krieger has presented to thousands of dentists internationally and has been published in textbooks and dental periodicals and has been named “Top Clinician in Continuing Education” 11 times by Dentistry Today magazine.

After 20 years as a restorative and cosmetic dentist, Dr. Krieger returned to residency to become an orthodontist and is one of a handful of clinicians to be both a Fellow of the Academy of General Dentistry and a Board Certified Orthodontist. He was the country’s youngest dental student when he began dental school in 1988 and the oldest orthodontic resident in the country when he started his specialty training in 2012 so he has seen almost everything in the world of dentistry.

Dr. Krieger is the founder and administrator of the Orthopreneurs Facebook group with over 6000 Orthodontist members in 91 countries and the founder of the Orthopreneurs Summit meeting, the premier orthodontic business meeting.


Problem-solving for each company’s marketing issue with Glenn

In his role as Founder of Orthopreneurs, Dr. Krieger has helped many companies with marketing and growth in the dental and orthodontic spaces. We’ll work our way around the room and Dr. Krieger will spend 15-20 minutes addressing each company’s biggest obstacles to success to get them going on the right path.


Creative Workshop w/ Jessica Morgan: VP of Content at The Sasha Group

Jess heads Strategic Organic Creative. She is an Emmy-Nominated producer with 20 years’ experience in content creation, production, business development, strategy, analytics and talent management. In this workshop we want to leave you with the confidence it’s going to take to go back and build a sustainable content creation model for your company that will leave you feeling great about being relevant to Orthodontists every day.


Depart for the Airport

If flying out of local airports (JFK, Laguardia, Newark) give yourself 2.5 hours of buffer to make your flight.

Sign up to join us!

Proof of vaccination is required for this event. All attendees will be subject to a background check prior to entering the building

New York, NY
Chattanooga, TN
Los Angeles, CA